After three years of research, development, and two national pilot studies, the AI-CENTIVE project has reached its conclusion. The mission was ambitious: to explore whether AI-driven incentives can positively influence everyday mobility choices and encourage more sustainable behaviour across Austria.

At the closing event on Nov 19th @DIO, the consortium presented key insights, methodological approaches, and concrete findings from the project’s work. These results are now publicly available and can be viewed in full.

Access the Final Results
You can find the complete slide deck from the final event here:

What the Project Achieved

AI-CENTIVE developed and tested a full incentive ecosystem combining:

  • AI-based mobility predictions using past mobility patterns and weather data.
  • Personalised notifications ranging from classic rewards to AI-generated mobility and weather recommendations.
  • Enhanced weather forecasting models using advanced machine-learning methods (BQN).
  • A visual analytics dashboard offering real-time mobility and sentiment insights for stakeholders.
  • A sustainability impact assessment modelling CO₂ savings and behavioural changes at nationwide scale.

These components were validated through two pilots (2024–2025) involving ummadum app users who logged their mobility activities and responded to different incentive types.

Key Insights

The results show that:

  • Incentives can trigger measurable changes in mobility behaviour.
  • Gamified challenges and economic rewards are particularly effective depending on the user group.
  • AI-generated notifications outperform rule-based incentives when context (time, location, weather) is considered.
  • Long-term engagement is essential to build and maintain sustainable mobility habits.
  • If scaled nationally—especially via companies and municipalities—AI-CENTIVE’s approach could support meaningful CO₂ reductions.

Looking Ahead

Sustainable mobility requires both “soft” measures like incentives and “hard” measures such as infrastructure and policy. AI-CENTIVE demonstrates how AI, behavioural insights, and data-driven tools can complement these efforts and support Austria’s sustainability goals.

We would like to thank all stakeholders, supporters, participants, and followers who accompanied AI-CENTIVE throughout its journey. Your engagement has been essential in shaping the project and ensuring that its outcomes remain relevant beyond its completion.

The project channels will stay online, and any future publications emerging from AI-CENTIVE will also be shared here.

Thank you for your interest, support, and collaboration.